Adding images to your eCommerce site can be a great way to improve the user experience and increase sales. This is essential when employing SEO techniques, according to 25magazine. However, if you don’t use them correctly, they can actually have a negative effect on your business.
Below, we will discuss some tips for adding images to your eCommerce site in a way that will help you boost sales and improve the user experience.
Use High-Quality Images
This may seem like an obvious one, but it’s important to remember that people are visual creatures. If your images are low quality, it will reflect poorly on your business and could dissuade potential customers from making a purchase. Make sure to use clear, sharp images that accurately represent the products you are selling.
Avoid Stock Photos
Another mistake that many businesses make is using stock photos instead of images of their actual products. While it may be tempting to save time and money by using stock photos, this can backfire on you. Customers want to see what they are actually going to receive when they make a purchase, so using images of your actual products is always the best way to go.
Show Products in Use
In addition to using images of your actual products, another great way to show potential customers what they are buying is to use photos that show the product in use. This can be especially effective for products that may be difficult to understand from a traditional product photo. For example, if you sell a new type of kitchen gadget, showing it in use in a recipe or in action shots can be very helpful for potential customers.
Add Alt Text to Your Images
Finally, don’t forget to add alt text to your images. This is important for two reasons. First, it helps improve your site’s SEO. Second, it provides a text description of the image for visitors who are using screen readers or have photos turned off in their web browsers.
When adding alt text, be sure to keep it brief and to the point. Avoid keyword stuffing, and just describe what is happening in the image. For example, “A woman using a laptop” is a good alt text description. “A woman using a laptop to buy shoes from an online store” is too long and includes unnecessary information.
By following these tips, you can ensure that your images are working for your business instead of against it. With high-quality images and the right approach, you can improve the user experience on your eCommerce site and boost sales.
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