The promotion of traffic on your website is an integral part necessary for any successful and efficient online business and e-commerce. But perhaps even more important is understanding and knowing how to improve the conversion rates of your website. Also, what role do growing visitors play on your site if they don’t plan to stay? In general, the most profitable e-commerce sites are those that focus almost exclusively on conversion rates. Considering that click-through rates are around two percent, the slightest change can have a significant impact. You don’t want to reinvent the wheel. An excellent way to improve your site’s conversion rate is to focus on what the best e-commerce sites do and by optimizing eCommerce SEO.
Provide Category Navigation for Smartphones
This is certainly considered a good practice, so it is not a necessity. On the other hand, almost all successful e-commerce sites have this particular feature in general, so it can be considered a “must” rather than a “best practice.” You see, tight navigation on mobile websites will put your website’s home page in the spotlight. Unlike using a header and a menu, you can also add thematic courses that can be displayed on your home page – this will save your customers a lot of time.
As you may know, the vast majority of people make almost all their online purchases using their phone or another mobile device instead of their laptop or computer. This means that you need to optimize both the mobile and desktop versions of your e-commerce site, and soon! Your mobile version does not need to be equivalent to the desktop version. However, in most cases, it is recommended to use the courses on the mobile version of your website’s home page.
Guide Your Customers to the Shopping Cart Check Out
This is considered a convention and usually implies that it is something that customers want to see and own when they shop online. If your website deviates from the convention, it could potentially disrupt the entire user experience and generate less revenue. For KissMetrics, it is the first step for Internet marketing and advertising approaches, where the vast majority of customers and potential buyers are located where they leave their shopping carts.
By selecting customers directly for your shopping cart when they click “Check Out,” you can prevent a customer from being overlooked or leaving a shopping cart. For this particular convention, it is mandatory that all buttons on your website that say “Check this out” take the customer to your shopping cart. E-commerce sites do this from the beginning to know that they are trained for their shopping cart and not for a note on the page if they click this button.